We Can Compete with the Multinationals
"To grow our business, we wanted to expand our customer base. The electrical and mechanical repair industry is buoyant at the moment, because companies are repairing rather than renewing capital equipment.
We contacted Business Support Solutions and our Business Adviser came for a meeting to discuss our company issues in depth. With his help, we identified a way forward and he identified, sourced and managed a marketing specialist for us.
We wanted to see what our existing customers thought about us. Our marketing specialist contacted 20 of our existing customers to gauge their perception of us as a business.
We are a small business - me plus an army of six engineers - but our customers perceived us on a par with many of our larger multinational competitors, particularly in terms of service quality. They spoke highly of our engineers, and some said we were the only company that was truly 24 hours.
We were totally surprised. Now we have the confidence to go out there and compete with larger repairers. We are revamping all our marketing materials to look more professional. In time, this will help us to grow and take on more people.
Our next goal is to train up our team in skill areas where there is a shortage, so we can offer a better service."
Cheryl Lockley, Sales Director, DSL Engineering Solutions
Your Business Advisers for the Engineering Sector are
Paul Halliday and John Martin